Weave

Creative Direction, Brand Development, Art Direction, Copywriting, and Product, Package, Mobile App UX/UI and Marketing Design

Specs | Visual identity, logo, two decks of illustrated tarot-sized cards, custom six-sided dice, packaging, and the mobile app. For the game’s debut at Gen-Con 50: Event booth materials, staff shirts and promotional marketing.

Weave: Storytelling Redefined is the accessible, fast-paced and highly flexible tabletop role-play gaming platform for the digital generation. With a tarot-inspired deck of cards, six custom dice, and a mobile application that offers a marketplace of downloadable story content to choose from, Weave provides players endless group storytelling opportunities.

As Creative Director and game co-creator, I touched almost every piece of its creative development—from brand to product to art to marketing.

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Adobe