Starbucks Rewards
Creative Direction & Copywriting
Specs | Email, social media and in-app marketing spots
Star Days 2022 Email Copy Creative Direction
Star Days 2022 Campaign Email Copy Sample
Announce Email
Subject Line: Hooray—it’s Star Days! ⭐
Pre-Header: Enter our Million Stars Giveaway
Headline: THE MOST REWARDING WEEK OF THE YEAR
Body Copy: Star Days is back, and it’s brighter than ever! This week only, you can enter for chances to win our Million Stars Giveaway—that’s 1,000 Stars for 1,000 Starbucks Rewards members every day! Plus, play games in our Star Days Arcade—4 million+ prizes like free food & drinks are up for grabs.
CTA: Play now
Star Days copy written by Katie Amador and directed by Brianna Johnson
Star Days 2022 Campaign Landing Page Copy
SECTION 1
Campaign Title: STAR DAYS
Headline: THE MOST REWARDING WEEK OF THE YEAR
Date: 10/17–10/23
SECTION 2
Headline: A MILLION STARS TO WIN EACH DAY
Body Copy: Every day this week, 1,000 Starbucks® Rewards members will win 1,000 Stars. That’s 1,000,000 Stars up for grabs each day! Enter now, and you’ll earn entries each day that you make a qualifying purchase—up to 2 entries per day.*
Primary CTA: Sign in & enter now
Secondary CTA: Not a member? It’s easy to join.
SECTION 3
Games Title: STAR DAYS ARCADE
Body Copy: Game on! Claim up to two prizes per day when you play the Star Days Arcade.*
CTA: Play now
Star Days copy written by Katie Amador and directed by Brianna Johnson
Starbucks Rewards paid media copy by Brianna Johnson
Buy One, Share One Promo Copy
In-App Spot
App Stream Headline: Buy One, Share One—50% off ☕☕
App Body Copy: Cue the spring mood with an afternoon pick-me-up for you and your friends, coworkers and carpool crew this Wednesday through Friday.
For each grande or larger handcrafted drink that you buy between 2pm-6pm, you'll get another for 50% off.
CTA: Learn more
Instagram Story Ad
Headline: BUY ONE, SHARE ONE
Subhead: 2-6 pm
Body Copy: For each grande or larger handcrafted drink that you buy 3/29-3/31, get another 50% off.
Buy One, Share One Promo copy written by Brianna Johnson
Year In Review 2022 Email Copy
Subject Line: It was a treat treating you in ‘22 ⭐
Pre-Header: Look at what a rewarding year it was!
Top Headline: A look back at your year, [Name].
MODULE 1:
From earning staggering sums of Stars to ordering an unprecedented number of cold coffees, Starbucks® Rewards members went big in 2022.
FAVORITE DRINK: [Name of most ordered drink type]
STORE VISITS: XX
STARS EARNED: XXX
What a 2022 you had! How many Rewards do you think you can snag this year?
MODULE 2:
Section Headline: The Top Trends of ‘22
4+ MILLION CUPS SAVED
Starbucks Rewards members conserved over 4 million paper cups, earned 25 Stars and saved 10 cents when they brought in a reusable cup. It’s an easy way you can earn Stars quickly and help reduce waste, too.
CTA: Keep Saving
70%+ LIKE IT COLD
Ice is nice. Whether it was iced, cold-brewed or frozen, chilled was the way to go by the end of the year. Starbucks fans opted to order over 70% of their drinks cold.
CTA: Stay Cool
60%+ LIKE IT CUSTOM
Oatmilk? Extra shot? A touch of Toffee Nut syrup? As we neared the end of 2022, two-thirds of you were choosing to customize drinks. It’s fun and easy to customize right in the app, and you can do it with just 25 Stars.
CTA: Make Something Special
OUTSTANDING ORDER
What was the #1 fun drink customization trend we saw this year? Topping Starbucks Refreshers® beverages with cold foam! We can’t wait to see what you come up with this year.
MODULE 3:
Section Headline: Over 202 Million Rewards Redeemed
You earned it! Starbucks Rewards members redeemed a record-setting 202+ million Rewards in 2022.
The top redeemed items across the nation were:
2+ million Venti Iced Caramel Macchiatos
3+ million Cheese Danishes
MODULE 4:
Section Headline: THANKS FOR LETTING US TREAT YOU SINCE XXXX
Here’s to even more Rewards this year!
Year in Review copy written by Brianna Johnson