GoldieBlox

Brand Development, Packaging, Mobile App UI Design, Marketing Design, and Art Direction

Specs | Full line of GoldieBlox toy packaging, product photoshoots, mobile app design, visual brand development, logo design, web design, and supporting marketing design

Building Kit & Action Figure Packaging | Design & Art Direction

Mini Action Figures Packaging | Design & Art Direction

GoldieBlox & The Movie Machine App v1 | Design & Art Direction

GoldieBlox & The Movie Machine App + Toy | Design & Art Direction

GoldieBlox & The Movie Machine App Store Banner Marketing | Design

BloxTown Logo | Design

BloxTown Website v1 | Design & Art Direction

BloxTown Website v2 | Design & Art Direction

Bloxtown Logo Concepts

As an in-house creative at toy start-up GoldieBlox, I wore many hats, creating everything from brand design elements to an entire line of toy packaging, to the company’s award-winning app, a kid-friendly content website, and more.

GoldieBlox

Brand Development, Packaging, Mobile App UI Design, Marketing Design, and Art Direction

As an in-house creative at toy start-up GoldieBlox, I wore many hats, creating everything from brand design elements to an entire line of toy packaging, to the company’s award-winning app, a kid-friendly content website, and more.

GoldieBlox IP universe & character illustrations by Andrea Fernandez, Trevor Spencer, and Megan Lacera

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